The Inspiration Room

Transport for London Whodunnit

Transport for London has launched a new awareness test, a follow up to the Basketball video online at www.dothetest.co.uk.

“Whodunnit” poses the question, “Who was responsible for bludgeoning Lord Smythe with a blunt instrument. The site includes further videos as well as a link to a cyclist safety page.

Click on the image below to play the video in YouTube (HD)

Cyclist Test

The detective invites the viewer to take a look at two photographs with a cyclist. What’s the difference between the two?

Click on the image below to play the video in YouTube (HD)

Phone Joke Test

The detective invites the viewer to work what’s happening in a phone conversation between a man and a woman.

Click on the image below to play the video in YouTube (HD)

Credits

The Whodunnit spot was developed at WCRS, London, by creatives Kit Dayaram and Tom Spicer, agency producer James Lethem.

Filming was shot by director Chris Palmer via Gorgeous Enterprises with director of photography Ian Foster, producer Rupert Smythe. Editor was Paul Watts at The Quarry. Post production was done at The Mill, London.

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Location (UK).

This entry was posted on Monday, November 10th, 2008 at 12:30 am and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Chris Palmer, Gorgeous Enterprises, The Mill, The Quarry, Transport for London, WCRS

Posted in Inspiration, TV Ads Cinema and Online Videos

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