I find that the automotive commercials, in particular, the Toyota ones here in North America tend to be really boring and no injection of creativity has been put into it.

To sum it up, those commercials here feature the car driving around on either:

-busy city
-highway/winding roads

Narrator reading out the features, advantages and benefits of the car

End off commercial with the company’s logo. I’m sure many has seen some form of what I’ve described.

In an era of clutter, we need something to stand out.