Toyota Yaris with Big Ideas

With all of Toyota’s big ideas in one small car, the Toyota Yaris is clever enough to be almost anything. That’s the line taken an advertising campaign in Australia, featuring the little car trying hard to be a bob sled and a jet plane.

Toyota Yaris on aircraft carrier

The new little car, despite its size, features ABS, VVT-i engine, MP3, up to 7 airbags and up to 25 storage compartments. However, will these features make it possible to complete a Bobsled race or fly off the deck of an aircraft carrier?


Click on the image below to play the video.

Aircraft Carrier

Is there perhaps a connection with the disappearance of Top Gear’s Black Stig over the side of the HMS Invincible? (see at YouTube)

Click on the image below to play the video.


The Big Ideas campaign was developed at Saatchi & Saatchi Australia, Sydney, by executive creative director Steve Back, art director Eron Broughton, copywriter Steve May, agency producer Ali Grant.

Filming was shot by director Christopher Riggert via Radical Media with producer Julian Shelton.

Post production was done at The LAB, Sydney.

Sound was designed at Nylon Studios.