Toyota promoted the eight seater Sequoia at the Super Bowl with an ad featuring trike racers. In a bid for mums and dads, the ad includes the lines, “The Dishes Will Wait. Life Won’t”, and “Good for Eight Crazies”.
Music is “Mongoose” by Fu Manchu, a band from San Clemente, California.
Click on the image below to play the video in YouTube
Credits
The Trike Racer ad was developed at Saatchi & Saatchi LA, Los Angeles, by executive creative director Harvey Marco, creative director Erich Funke, art directors Conan Wang and Erek Vinluan, copywriters Ned McNeilage and Mike Zulawinski, senior producer Jennifer Vogtmann, and director of integrated production/multimedia Damian Stevens.
Filming was shot by Lance Acord via Park Pictures.
Editor was Chan Hatcher at Rock Paper Scissors. Online editing was done at Radium by Inferno artist Joana Sruz. Sound was mixed by Loren Silber at Lime Studios, Santa Monica.
I first saw this commercial on super bowl sunday, and I instantly wanted to try this. Does anyone know if they actually hold a tricycle race anywhere in California? If so please email me the location or, the less exciting news, any verification this never happens ordinarily.
thank you, nick