Tourism Wave from Western Australia

Tourism Western Australia highlighted the surf attractions of Margaret River in “Wave”, a two-page spread in Australian newspapers. “Surf’s up at Margaret River”. The ad makes use of the extra pages on the right to create a wave effect.

Tourism Wave

Credits

The Wave ad was developed at Marketforce Communications, West Perth, Australia, by creative director Andrew Tinning, art director Julia Elton Bot and copywriter Murray Laird.

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