The Goldfields region is Australia’s premier gold heritage region offering spectacular historic cities and towns. Tourism Victoria is promoting the region’s grand streetscapes, historic architecture, gardens, art galleries, provincial food and wine, festivals, with a print advertising campaign, Paint, Books and Bric-A-Brac.
752,899 litres of paint have gone into leaving an impression on you in the Goldfields Art Galleries.
The stories of 238,678 fortune seekers still line the Goldfields streets.
On average each of the Goldfield’s 53 antique stores contain 5672 chances of unearthing a treasure.
The Goldfields campaign was developed at Publicis Mojo, Melbourne, by executive creative director Darren Spiller, creative director/copywriter Leon Wilson, art directors Christy Peacock and Josh Robbins, and photographer Simon Harsent.