Top Gear with Big Pinky

The launch of SBSTop Gear Australia magazine is being done with an expected level of irreverence. The first TV ad plays with the ‘Pinky’ theme from the RTA road safety campaign, “No one thinks big of you” from New South Wales. The original shot shows women lifting their little finger to demonstrate their estimation of the size of speeding drivers’ private parts.

Top Gear Pinky by woman


The magazine is being launched as SBS prepares for the down under version of Top Gear, hosted by Charlie Cox, Warren Brown, Steve Pizzati and of course, The Stig.

Click on the image below to play the video in YouTube

Credits

The Big Pinky ad was developed at The Works, Sydney, by executive creative director Damien Pincus, creative director Adrian Goldforp, art director Jonathan Palasty, copywriter Nathan Bilton, and agency producer Craig Bowles.

Filming was shot by director Tim Brown via Mosaic Films, with producer Craig Bolles.

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  • katie

    can anyone pls tell me the name of the piece of music played in the top gear australia magazine tv ad?

  • http://www.theinspirationroom.com Duncan

    The music is Air on a G String by JS Bach.