Tooheys New Beer Relays
Nathan’s Tooheys New Beer is becoming world famous in Australia with the Tooheys New Beer Relay series. The website, www.fortheloveofbeer.com.au, hosts the journey of a glass of ice cold beer, starting in New York City, travelling through Europe, Asia, Africa, South America and back again. The site features stories, videos and information about participants, updated regularly.
Six of the videos can be found on the Great Beer Ideas YouTube channel, embedded here in HD quality.
The selected great beer idea from Tooheys Super Cold is the beer relay. We’ve got the coldest beer on Earth. Now it’s time to share it with the rest of the Earth. Follow the relay act at fortheloveofbeer.com.au Click on the image below to play the video.
Jerry, a North American retiree, tells us he’s been drinking since a young man and so was very very happy. “When you’re running the socks are one of the most important things. That is your socks have always got to be pulled up tight. Let me tell you, when it comes to pants and wocks the higher the better. I’m in great shape. You can see me run like a greyhound fast and sleek and steady right to the end.” Click on the image below to play the video.
Paco, the European runner, evokes feelings of jealousy in his friend Oscar and expressions of despair in his mother. “When I return I will be a man”. Click on the image below to play the video.
Jaffaar, a dancer at Disco Ziani in Fes, Morocco, takes up the challenge. who believes he is the greatest in Morocco. Click on the image below to play the video.
Capetown, South Africa
Tobani, a barber in Capetown, South Africa, tells us it is a great honour to run with the beer. Click on the image below to play the video.
Jose, an arm wrestler known for lifting a mule with one hand, takes the challenge in Mexico. Click on the image below to play the video.
The Relays campaign was developed at Saatchi & Saatchi Australia, Sydney, by executive creative director Steve Back, creative director Dave Bowman, copywriter Steve Jackson, art director Vince Lagana and agency producer Catherine Anderson.
Filming was shot by Gary Freedman via Radical Media.