Tide Silence the Stain in Interview

Procter and Gamble‘s Tide To Go stain remover is promoted in Interview, a TV ad featuring a man whose employment prospects are ruined by a stain on his shirt noticed by the guy interviewing him.

Tide to Go Interview


As the prospective employee attempts to talk about his strengths, the interviewer is distracted by interruptions from a talking stain.

Click on the image below to play the video in YouTube

Credits

The Human Stain was developed at Saatchi & Saatchi New York, by chief creative officer Tony Granger, executive creative directors Jan Jacobs and Leo Premutico, creative directors Audrey Huffenreuter and Nathan Frank, copywriter Peter Albores, art director Dan Lucey, and agency producer Dani Stoller.

Filming was shot by director Calle Astrand via Dab Hand Media with director of photography Marten Tedin, producers Luke Beauchamp and Ira Brooks.

Editorial work was done by Dan Maloney via The Whitehouse Post, New York.