Tide Silence the Stain in Interview
Procter and Gamble‘s Tide To Go stain remover is promoted in Interview, a TV ad featuring a man whose employment prospects are ruined by a stain on his shirt noticed by the guy interviewing him. As the prospective employee attempts to talk about his strengths, the interviewer is distracted by interruptions from a talking stain.
The Human Stain was developed at Saatchi & Saatchi New York, by chief creative officer Tony Granger, executive creative directors Jan Jacobs and Leo Premutico, creative directors Audrey Huffenreuter and Nathan Frank, copywriter Peter Albores, art director Dan Lucey, and agency producer Dani Stoller.
Editorial work was done by Dan Maloney via The Whitehouse Post, New York.