Tide Laundry Detergent produces surprisingly white clothes according to this print advertising campaign from Sydney, Australia. Four portraits photographed in the dark show chins, cheeks and eyes illuminated by light from below, with text referring to surprisingly white socks, knickers, shorts and skirts.
Credits
The campaign was developed at Leo Burnett, Sydney, by creative director Mark Collis, creative group head/art director/copywriter Chris Round, art director Luke Simkins and producer Gary Clarke with photographer Scott Newett.
