Tide Portraits Surpisingly White

Tide Laundry Detergent produces surprisingly white clothes according to this print advertising campaign from Sydney, Australia. Four portraits photographed in the dark show chins, cheeks and eyes illuminated by light from below, with text referring to surprisingly white socks, knickers, shorts and skirts.

Tide Surprisingly White Socks

Tide Surprisingly White Knickers

Tide Surprisingly White Shorts

Tide Surprisingly White Skirts

Credits

The campaign was developed at Leo Burnett, Sydney, by creative director Mark Collis, creative group head/art director/copywriter Chris Round, art director Luke Simkins and producer Gary Clarke with photographer Scott Newett.

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This entry was posted on Wednesday, January 16th, 2008 at 7:00 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.