Kraft Foods commissioned a print advertisement for Vegemite in Australia in response to news that China would be banning foods not produced outside the country at the Beijing Olympics. There goes the medal tally! “C’mon China Don’t Ban our Vegemite!”
The Medal Tally ad was developed at JWT Melbourne by executive creative director Richard Muntz, art director Phil van Bruchem, copywriter Nick Weller. and typographer Daisy Kannis.