There are brands no one should wear

APAV, Associação Portuguesa de Apoio à Vítima (Support the Victim) launched a new public awareness campaign on November 25, International Day Against Violence Against Women. The aim of this campaign, called “There are brands that nobody should use”, is to increase awareness that domestic violence is, first and foremost, a crime and that does not belong exclusively to a social stratum, being included in all layers of society. Print and television advertising reveals the bruising that could easily be overshadowed by fashionable silk chiffon clothing. “There are brands no one should wear. Domestic violence is a crime. Call 707 20 00 77.”

APAV Glove print advertisement

Silk chiffon dress. Glove with leather-reinforced palm and fur interior.

APAV Glove print advertisement

Silk ruffled top. Satin tiered skirt. Leather boot with metal hardware and solid rubber.

APAV Belt print advertisement

Black dress and scarf in silk chiffon. Leather belt with chrome-iron buckle.

Click on the image below to play the video.


The Brands No One Should Wear campaign was developed at Grey Lisbon by creative director Cristiano Zancuoghi, art director Nádia Pinto and copywriter Carlos Garcia.

Photographer was Gonçalo Almeida.

Filming was shot by João Neves via Ovídeo with director of photography Luis Branquinho and art director Adrian Thatcher and editor Luca Alverdi. Post production was done at Bikini Edit. Sound was designed at Dizplay.