The Things We Do For Love

Pfizer Australia is promoting erectile dysfunction treatments with a humorous television commercial set to the 10 CC track, The Things We Do For Love. “You used to do anything for your love life. What’s stopping you now”. The commercial points to a Pfizer web site,

Viagra The Things We Do For Love advertisement

Click on the image below to play the video.


The Things We Do For Love was developed at McCann Erickson Sydney by executive creative director David Brownlow, art director Dave Heytman, copywriter Pete Watman, agency producer Ros Payne.

Filming was shot by director Eden Diebel via Film Construction with producer John Lamble and executive producer Roy De Giorgio.