The Standard in Kenya has a print advertising campaign reminding readers of the connection they have with all aspects of Kenyan life. The Standard hit international headlines in 2006 when police, wearing masks and carrying AK47 assault rifles raided the editorial and television station offices in response to a story on a meeting between the President, Mwai Kibaki, and senior opposition figure Kalonzo Musyoka.
The press advertising campaign shows athletes in a relay race, firemen, a driller on a construction site, a rock drummer and a fashion model.
“Where there’s news, there’s the Standard. No one covers it quite like The Standard. It’s like being at the hotspot yourself.”
Sports events, local and on the world stage.
Civic occurences across the country.
Construction, property and development. Barometers of a rapidly growing economy.
Entertainment news. Happenings from the Showbiz and glamour industries.
Fashion news around the world, lifestyle, home interiors, women’s topics.
The Standard campaign was developed at McCann Kenya, Nairobi, by creative director/ art director Tarun Batra, creative director/copywriter Inam Kazimi, and photographer Simon Cox.