The Economist in the Black

With the world rushing into the red, losing funds left right and centre in the Stock Market, The Economist will be glad that it moved from the red into the black last year. The print campaign, developed by AMV BBDO and launched in September 2007, presents the financial affairs magazine in a new light. Enough light, it appears, to have won several awards in the time since. Press advertisements were supplemented with online ads, ads on coffee shop table-tops and black cab tie-up seats. What’s the worst thing to lose as we get older? Our teeth? Our curiosity?

You can’t know everything about everything. But you can give it a good go
100,000 of your brain cells die every day. Make sure it’s not from boredom.

Dissection. Good if you’re a story. Bad if you’re a frog.
Because it’s not only six year olds who don’t want to be left in the dark. (Double Negative….)

Looking for the herd? It went thataway.
The world revolves around the sun. Not the British Isles.

Credits

The Economist Black campaign was developed at Abbott Mead Vickers BBDO, London, by creative director Paul Brazier, creatives Mark Fairbanks and Paul Cohen, typographers/designers/illustrators Non-Format, Geoff McFetridge, Mick Marston, Matthew Green, Seymour Chwast, Fine ‘N’ Dandy.