The Economist in the Black

With the world rushing into the red, losing funds left right and centre in the Stock Market, The Economist will be glad that it moved from the red into the black last year. The print campaign, developed by AMV BBDO and launched in September 2007, presents the financial affairs magazine in a new light. Enough light, it appears, to have won several awards in the time since. Press advertisements were supplemented with online ads, ads on coffee shop table-tops and black cab tie-up seats.

Curiosity Economist print advertisement

What’s the worst thing to lose as we get older? Our teeth? Our curiosity?

Butterflies Economist print advertisement

You can’t know everything about everything. But you can give it a good go.

Curiosity Economist print advertisement

100,000 of your brain cells die every day. Make sure it’s not from boredom.

Dissection Economist print advertisement

Dissection. Good if you’re a story. Bad if you’re a frog.

Six Year Olds Economist print advertisement

Because it’s not only six year olds who don’t want to be left in the dark. (Double Negative….)

Herd Economist print advertisement

Looking for the herd? It went thataway.

World Economist print advertisement

The world revolves around the sun. Not the British Isles.


The Economist Black campaign was developed at Abbott Mead Vickers BBDO, London, by creative director Paul Brazier, creatives Mark Fairbanks and Paul Cohen, typographers/designers/illustrators Non-Format (Worst Thing to Lose), Geoff McFetridge (Left in the Dark), Mick Marston (Brain Cells), Matthew Green (Dissection), Seymour Chwast (Looking for the Herd), Fine ā€˜Nā€™ Dandy (Butterflies).