The Difference Speed Makes

Land Transport NZ uses an altered speedometer to illustrate the difference twenty kilometres per hour can make to road safety.

“You’re twice as likely to have a fatal crash at 120 km/h than you are at 100 km/h. There’s a bigger difference than you think.”

Speedo print ad

The Speedo ad was developed at Clemenger BBDO Wellington.

This entry was posted on Monday, June 9th, 2008 at 1:10 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.