The Difference Speed Makes

Land Transport NZ uses an altered speedometer to illustrate the difference twenty kilometres per hour can make to road safety. “You’re twice as likely to have a fatal crash at 120 km/h than you are at 100 km/h. There’s a bigger difference than you think.”

Speedo print ad

Credits

The Speedo ad was developed at Clemenger BBDO Wellington.

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This entry was posted in NZ Transport Agency, Print Press Posters Billboards, Road safety and tagged . Bookmark the permalink.
Location New Zealand (New Zealand)
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