The Difference Speed Makes

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Land Transport NZ uses an altered speedometer to illustrate the difference twenty kilometres per hour can make to road safety. “You’re twice as likely to have a fatal crash at 120 km/h than you are at 100 km/h. There’s a bigger difference than you think.”

Speedo print ad


Credits

The Speedo ad was developed at Clemenger BBDO Wellington.

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Location New Zealand (New Zealand).

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Posted in Inspiration, Print Press Posters Billboards



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