The Big Chair, a Australian recruitment service aiming specifically at the most prestigious executive positions, commissioned The Furnace to develop a print advertising campaign using copy as art. The tagline for each of the three ads, CEO, Chair and Chart, is “where the big jobs are”.
Waiting to be head hunted is one thing. But sitting on your proverbial laurels is another. You’d never know it, but the perfect executive advancement could be closer than you think…
The “Where the Big Jobs Are” campaign was developed at The Furnace, Melbourne, by creative director Jess Harold, art director Adam Horne, and copywriter Royce Akers.