The Big Chair Where the Big Jobs Are

The Big Chair, a Australian recruitment service aiming specifically at the most prestigious executive positions, commissioned The Furnace to develop a print advertising campaign using copy as art. The tagline for each of the three ads, CEO, Chair and Chart, is “where the big jobs are”.

Big Chair Chair print ad

Waiting to be head hunted is one thing. But sitting on your proverbial laurels is another. You’d never know it, but the perfect executive advancement could be closer than you think…

Big Chair Chair print ad

Big Chair Chair print ad


The “Where the Big Jobs Are” campaign was developed at The Furnace, Melbourne, by creative director Jess Harold, art director Adam Horne, and copywriter Royce Akers.

Filed under: Print