Teleinfo Media‘s Thailand Yellow Pages was promoted in a Google Earth perspective in an award-winning campaign featuring four print advertisements: Roundabout, River, Park and Highway. Miniature images of the actual pages from the directories are used to represent every shop, building, and organization in the business area of Bangkok, demonstrating how much data and coverage Yellow Pages Thailand provides. It’s a concept that would be appreciated more with larger images in a higher resolution. The campaign won a Silver Press Lion at Cannes 2008 and a Silver award at Adfest 2008 (Asia Pacific Advertising Festival) for Best of Public and Private Services.
Credits
The Google Earth campaign was developed at TBWA Juice\G1, Bangkok, by executive creative director/art director Thirasak Tanapatanakul, art director Damisa Ongsiriwattana, and copywriter Wuthisak Anarnkaporn.
