Thai Society for the Prevention of Cruelty to Animals (SPCA) promoted pet adoption in 2007 with a print advertising campaign featuring the tag line, “Know what it’s like to be worshipped. Adopt a dog”. Three advertisements, Couch, Walkies and Sticks, appeared in newspapers showing men and women in religious environments, receiving the adoration of angelic dogs with wings.
The Thai Pet Worship series was developed at Saatchi & Saatchi Singapore by executive creative director Andy Greenaway, creative director/copywriter Jagdish Ramakrishan, creative director/art director/illustrator Richard Copping, art director/illustrator Ronojoy Ghosh, photographer Jeremy Wong at Nemesis Pictures, illustrator Niharika Hukku with retouching done at Magic Cube.
The campaign won a Silver Lion at Cannes 2008, a bronze at CLIO awards 2008, a gold at Asia Pacific Advertising Festival (AP Adfest) 2008, bronze at the Young Guns 2007, and a Gold at the London International Awards 2008.