Tetley Red Tea from Africa is given the blood in the water treatment by Sehsucht, the same motion design team behind the ‘Symphony in Red’ for Konzerthaus Dortmund.
A Tetley Red teabag steeped in boiling water brings out the swirls and designs associated with African themes, elephants, village huts and Victoria Falls, while African tribal music plays in the background. accompanied by African tribal music.
The ad is linked with an interactive site: TetleyRed.ca
Click on the image below to play the video in YouTube
Tetley Red was developed at john st., Toronto, by creative directors Stephen Jurisic, Angus Tucker, art director Donald Vann, copywriter Gerald Kugler, agency producer Dale Giffen.
Filming/animation was shot by German studio Sehsucht via The Ebeling Group, New York, with creative director Christopher Hewitt, executive producer Dex Deboree, TEG producer David Marcellino, and Sehsucht producer Jens Monske.
Original music was composed by Grayson Matthews, Toronto.