Tetley Red Tea from Africa

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Tetley Red Tea from Africa

Tetley Red Tea from Africa is given the blood in the water treatment by Sehsucht, the same motion design team behind the ‘Symphony in Red’ for Konzerthaus Dortmund.

Tetley Red Tea Elephants

A Tetley Red teabag steeped in boiling water brings out the swirls and designs associated with African themes, elephants, village huts and Victoria Falls, while African tribal music plays in the background. accompanied by African tribal music.

The ad is linked with an interactive site: TetleyRed.ca

Click on the image below to play the video in YouTube

Credits

Tetley Red was developed at john st., Toronto, by creative directors Stephen Jurisic, Angus Tucker, art director Donald Vann, copywriter Gerald Kugler, agency producer Dale Giffen.

Filming/animation was shot by German studio Sehsucht via The Ebeling Group, New York, with creative director Christopher Hewitt, executive producer Dex Deboree, TEG producer David Marcellino, and Sehsucht producer Jens Monske.

Original music was composed by Grayson Matthews, Toronto.

This entry was posted by Duncan on Friday, November 21st, 2008 at 11:30 pm and is filed under Inspiration, TV Ads. You can follow any responses to this entry through the comments feed. You can provide your rating, leave a response, or trackback from your own site.

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Posted in Inspiration, TV Ads

Location (Canada).

Tags to similar posts: Grayson Matthews, John St, Sehsucht, Tetley, The Ebeling Group

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23 Responses to “Tetley Red Tea from Africa”

Margaret Austin November 25th, 2008 at 4:35 am

Was the music for the Tetley Red Tea ad created for the ad or was it purchased? It is so beautiful and I would like find this piece as well as the artist’s other work on a CD. I’m sure you’re going to be deluged with requests, it’s a moving piece and I believe the whole ad portrays exactly the feeling that you were were aiming for. Any info would be appreciated.

Thank you so much,
Margaret, Victoria, BC

Suzanne November 26th, 2008 at 9:50 am

I too would love to get the music from this commercial if available on cd. I love it!!!

Rho November 28th, 2008 at 3:03 pm

PLEASE post the music origins - I am trying to track the artist(s)

Tristan December 1st, 2008 at 1:24 pm

Hello there. I just love this piece of music also. I was hoping you would be able to tell me who it is by or the name of this piece. I believe it to be one of the best african origin pieces. Beautiful and inspirational. If you could spare any information it would me much apretiated. Thank you Very much.

Tristan.

Shauna-Kay Cassell December 3rd, 2008 at 7:32 am

This is the first time I have seen a commercial that is so captivating to watch. It is so deep and so rich and filled with culture and meaning. Now when I’m drinking my Tetley tea bag I will always remember that commercial.God, it is so original, it’s like watching a piece of travel ad about going to Africa or a musical piece for a movie- then you realized that it is about tea- a reminder that tea can be as enriching as well. Great job on creating the best commercial on t.v ever!

Shauna-Kay Cassell

harth binger December 17th, 2008 at 4:14 am

bloody tampon

June Burgess December 19th, 2008 at 4:29 am

I use several of Tetley’s teas. The Red Tea is a favourite. I am captivated by the music in the commercial. I would like to be able to purchase a cd or something by the same artists.

Ingrid Dickson January 6th, 2009 at 12:07 am

Did anyone find out if there’s a CD ????

incognito January 8th, 2009 at 12:27 pm

grayson matthews created the music - i want to know what the lyrcs translate to - whos got that?

Elias Huch January 9th, 2009 at 3:32 am

Does anyone know how they got the effect? I would love to do something like this, but am baffled at how they made it happen?

Michelle January 10th, 2009 at 10:43 am

hey is there any way i can get the music to this comercial?

Casie Stewart January 12th, 2009 at 5:26 am

The culture and idea of it is nice.
But seriously, it’s gross.

Marta January 25th, 2009 at 5:27 pm

I think this ad is very well done and honestly to those who have said it’s gross…get your minds out of the gutter because in the context it’s meant to be in, it is a wonderful ad.

Jan January 28th, 2009 at 4:26 pm

This is one of the most beautiful commercials I have ever seen. I have never thought of a commercial as being beautiful, but in this case it is, and whoever come up with the idea should receive a reward. It is beautiful!

Gerry White February 1st, 2009 at 8:12 am

Please let me know where I can locate or download the music…..I’ve tried Grayson Matthews and African Tribal music and cannae find it……..au secours….Gerry

Aaron Clark February 2nd, 2009 at 3:15 pm

My 6 month old son stops everthing when that commercial comes and and is so focused on the TV. I am not sure if it is the sound or the visual, but I think they could be onto something for infant/toddler entertainment. Dare I say the new Baby Einstein!?

Gail February 4th, 2009 at 12:37 pm

I would love to find out how to get this music.
Thanks

Michael Abbott February 5th, 2009 at 4:13 pm

I’ve contacted the website where the music author’s website at: http://www.graysonmatthews.com

There’s a “Contact us” link in the grey border along the bottom. Send an e-mail to them, like I did, expressing your gratitude with the commercial and the music, and add your request to have them release a longer, public version of the music.

I suggested iTunes or something.. I’d WILLINGLY pay to download this soul-moving song.

Naveen February 9th, 2009 at 8:13 am

I love this commercial it is so inspiring to me it gives you hope and Iam sure this commercial has risen spirits abroad. I was just curious is this song available as a ring tone for my phone, that would be cool.

Linda February 11th, 2009 at 4:11 am

The first time I heard this lovely music, I thought it was for a CD. I too, stop everything to listen to the music, and the amazing video that accompanies it.

It almost makes me want to try a herbal tea.

Rob Melamed February 28th, 2009 at 6:43 am

Hi everyone,

My name is Rob Melamed and, as an employee of Grayson Matthews, I wrote the music for this commercial.

This song was written specifically as a 30 second piece of music, and unfortunately there are no plans of making a full song out of it.

Thank you all for your kind words and compliments!!

-Rob

Mel March 6th, 2009 at 7:47 am

The music in this commercial is unbelievable!

Rob you should totally make it into a longer track - I would buy it:-)

-Mel

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