Target Dri Bots for Bed Wetter

Target in Australia is promoting Dri-bot nappies (diapers) with a humorous print advertising campaign. “Nobody likes a bed wetter”. Even a teddy bear. Funny or sad?

Dri Bot cot in Target print ad


The Dri Bot ad was developed at The Campaign Palace, Melbourne, by creative director Tony Leishman, art director Subha Naidu, and copywriter Jacqui Patterson.

Filed under: Print, Target