Target Dri Bots for Bed Wetter
Target in Australia is promoting Dri-bot nappies (diapers) with a humorous print advertising campaign. “Nobody likes a bed wetter”. Even a teddy bear. Funny or sad?
The Dri Bot ad was developed at The Campaign Palace, Melbourne, by creative director Tony Leishman, art director Subha Naidu, and copywriter Jacqui Patterson.