TAP Project in Seattle

The Tap Project, a campaign that ran in US restaurants during World Water Week in March, was promoted in Seattle with a television commercial reminding residents how lucky they were to be living in a city with 150 days of rainfall a year. Not everyone is so lucky.

TAP Project Seattle commercial

Diners were invited to donate a dollar towards UNICEF projects that provide safe drinking water for children.


The TAP Project in Seattle was promoted by Publicis In The West, by chief creative officer Bob Moore, creative director/copywriter Kammie McArthur, creative director/art director Patrick Mullins and agency producer Adam Oliver.

Filming was shot by Matt Clark via Loaded Films, with editor Kelly Vanderlinda.

Music is “Into The Sunset”, from the Under the Waves album by Pete Droge.

See the online campaign at www.tapproject.org/seattle.