Tap Project gives Dollar Destiny

The UNICEF TAP Project is being promoted in a campaign developed at Saatchi & Saatchi NY and directed by Dave Meyers at Radical Media. To the sounds of Handel’s Hallellujah Chorus, people use and misuse dollar bills. “Give your dollar the destiny it deserves”. The idea is to give a dollar for water at the restaurant, contributing to a global movement to provide drinkable water.

Dollar in the Gutter

Click on the image below to play the video.


The Saatchi & Saatchi New York team included art director Jaclyn Rink, copywriter Ashley Davis, agency executive producer Colin Pearsall.

Filming was directed by Dave Meyers via Radical Media with director of photography Guillermo Navarro, executive producers Jim Bouvet and Maya Brewster and producer Derek Roberto.