The UNICEF TAP project in Boston was given a boost with this print advertisement featuring a teddy bear lying face up in dark water. “There are hidden corners of the world where children do not fear imaginary monsters lurking in shadows, or under their beds. For they fear real ones living in the water. And while these foul creatures are too small to be seen, they leave behind a footprint of death and disease. There is hope at tapproject.org/boston”.
The Boston campaign was designed at Hill Holliday, Boston by creatives Jeff Baxter and Mike Shaughnessy.