TAM Airlines Movies at 35000 Feet
Brazilian TAM Airlines is promoting its online movies as the best way to experience Titanic and King Kong, in a print advertising campaign featuring aerial views of the sets, complete with icebergs and skyscrapers. “Great movies at 35,000 feet. New TAM onboard entertainment”.
The 35000 Feet campaign was developed at Y&R São Paulo by executive creative director Tomas Lorente, creative director Cássio Zanatta, copywriter Toni Fernandes, art director Daniel Salles and illustrator Ricardo Salamanca.