Jeh United Ltd in Bangkok promoted the Sylvania Light Bulb as the way to keep monsters at bay in “Picnic”, an off beat television commercial from Thailand featuring scary supernatural figures from popular folklore.
A child at a picnic points out figures from South East Asian mythology. His father fearlessly names them as Kra Sue, the floating head of a female vampire ghost, Kra Hung, a flying ghost, the Banana ghost and others. All is safe in daylight. But when the light goes out…
Click on the image below to play the video in YouTube
The Monsters ad was developed at Jeh United Bangkok, by executive creative director Jureeporn Thaidumrong, creative director/art director Aniruth Assawanapanon, art director Apiwat Pattalarungkhan, copywriters Jureeporn Thaidumrong and Suwit Ekudompong.
Filming was shot by director Thanonchai Sornsrivichai via Phenomena, Bangkok, also known for his direction of ads for Bangkok Insurance, Bangkok Life Assurance, Smooth E, Ford Ranger King Kong, and Thailand Yellow Pages.
Post production was done at Oriental Post.