The Sydney Aquarium has recruited Melbourne comedian Dave Callan to explain why it’s a good idea to see the sharks behind glass. It’s something about the real reason for global warming – fish piss. Admirers of Al Gore should avoid watching this video…
The world’s ocean levels are rising. Why? Is it because of global warming? Or is it because of sharks and pissing fish?
The Fish Piss ad was developed at M&C Saatchi, Sydney, by executive creative director Ben Welsh, creative director/copywriter Oliver Devaris, creative director/art director Graham Johnson, group account director Lisa Milner, head of planning Claudia David, agency producers Loren August and Rod James.
Filming was shot by Octavio De Lellis via Monkey Lab.