Suzuki in Australia commissioned a series of in-store posters to promote the Suzuki RM-Z450 dirt bike as the focus of extreme sports, using the tagline, “Invade Their Airspace”. A kite flyer, a parachutist and a pelican each show the evidence of motorbike tyre marks.
The Suzuki Airspace campaign was developed at Leo Burnett, Melbourne, by creative director Jason Williams, copywriter Andrew Woodhead, and art director David Ponce De Leon, photographer Tim Hall and retoucher Ross Goddard.
“When it comes to dirt bikes there’s nothing that spectators and riders want to experience more than a whole heap of air. We wanted to demonstrate the aeronautical power of the bike, and felt that a prank like this would appeal to the dirt bike fraternity’s sense of humour. The posters also aim to express the sheer feeling of fun and exhilaration that riders experience when they are airborne,” Andrew Woodhead, copywriter for Leo Burnett Melbourne, said.