Surfrider Foundation in France has launched a series of print advertisements, “Les Animaux”, showing the world as it would be if sea creatures were forced to adapt to a world without sea water. We’re shown landscapes as the home of the lobster (homard), octopus (pieuvre), seahorse (hippocampe), and eel (murène).
“The sea is at risk of becoming uninhabitable. Join us before it is too late. www.surfrider.fr”
Credits
The Surfrider Animals campaign was developed at Y&R Paris by creative directors Les Six, art director/copywriter Louis Carpentier, with art bought from Corbis by Nejma Tazit.
