The Inspiration Room

Super Glue Toys

Loctite in Australia is promoting its range of Super Glue with a series of print advertisements featuring broken toy figures. A soldier, skater and wrestler are shown with broken limbs, screaming out for healing. This campaign is designed to connect with the holiday season in Australia in which children inevitably break their Christmas gifts.

Credits

The Loctite Super Glue Toys campaign was developed for Henekel Australia at DDB Sydney, by executive creative director Matt Eastwood, creative director Steve Back, copywriters/art directors Ant and Alex, photographer Neil Bailey and retoucher Dennis Monk.

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This entry was posted on Tuesday, January 22nd, 2008 at 7:00 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: DDB, DDB Sydney, Neil Bailey

Posted in Inspiration, Print Press Posters Billboards

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1. Down Under Shortlisted at Cannes 2008 » Online Print Found and Reviewed at Duncan’s TV says:

   June 16, 2008 at 10:51 pm

   [...] Bus – DDB Sydney Powerhorse – Kindergarten, Prison, Old Folks – Saatchi & Saatchi NZ, Auckland Henkel Australia – Loctite Super Glue – Soldier, Skater, Wrestler – DDB Sydney Lux Soap – Cop – JWT Sydney Herringbone – Bulgarians, Measurement, Make Love to You – [...]

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