Sunsilk’s Life Can’t Wait campaign is being given a boost at the Super Bowl with an ad featuring the music and hair of Marilyn Monroe, Shakira and Madonna. The ad aims to inspire women around the world to live their lives to the fullest, inviting them to the web site, lifecantwait.com
“Some girls can’t wait to make life happen. Their hair tells their story. Make your hair happen. Life can’t wait. SUNSILK. What’s your story? Share it at lifecantwait.com
Click on the image below to play the video in YouTube
The Life Can’t Wait campaign was developed at Desgrippes Gobé, a branding and design company in Paris and BrandThinkTank, Paris. The web site, www.lifecantwait.com was developed by AKQA and goes live today and includes a 5.6 mb quicktime copy of the ad.
The campaign will roll-out worldwide following its Super Bowl debut, premiering in three continents and fifteen countries including India, Brazil, Thailand and Mexico.
“We’re proud to unveil a powerful global campaign that features three truly inspirational icons,” said Stan Cook, Vice President of U.S. Hair Care Operations, Unilever. “They’re celebrated not only for their accomplishments but for living with passion and urgency as well as having the confidence to take leaps of faith — with their lives and their looks. Our hope is to inspire a new generation of women to do the same.”
Songs used in Sunsilk Life Can’t Wait
I wanna be loved by you – Marilyn Monroe
Whenever, Wherever, Shakira
Ray of Light, Madonna
More on the music at splendAd.
Read more on the campaign at Donna’s Promo Talk