Sunsilk Life Can’t Wait

Sunsilk’s Life Can’t Wait campaign is being given a boost at the Super Bowl with an ad featuring the music and hair of Marilyn Monroe, Shakira and Madonna. The ad aims to inspire women around the world to live their lives to the fullest, inviting them to the web site, lifecantwait.com

Marilyn Munroe, Sharkira and Madonna in Sunsilk ad


“Some girls can’t wait to make life happen. Their hair tells their story. Make your hair happen. Life can’t wait. SUNSILK. What’s your story? Share it at lifecantwait.com

Click on the image below to play the video in YouTube

Credits

The Life Can’t Wait campaign was developed at Desgrippes Gobé, a branding and design company in Paris and BrandThinkTank, Paris. The web site, www.lifecantwait.com was developed by AKQA and goes live today and includes a 5.6 mb quicktime copy of the ad.

The campaign will roll-out worldwide following its Super Bowl debut, premiering in three continents and fifteen countries including India, Brazil, Thailand and Mexico.

“We’re proud to unveil a powerful global campaign that features three truly inspirational icons,” said Stan Cook, Vice President of U.S. Hair Care Operations, Unilever. “They’re celebrated not only for their accomplishments but for living with passion and urgency as well as having the confidence to take leaps of faith — with their lives and their looks. Our hope is to inspire a new generation of women to do the same.”

Songs used in Sunsilk Life Can’t Wait

I wanna be loved by you – Marilyn Monroe
Whenever, Wherever, Shakira
Ray of Light, Madonna

More on the music at splendAd.

Read more on the campaign at Donna’s Promo Talk

  • http://www.donnaspromotalk.com Donna DeClemente

    Hi Duncan,
    Glad you found my post on this campaign of interest. Thanks for the link. Happy Super Bowl Weekend! I’ve been writing like crazy about all the promotions tied into the ads this year. Marketers are really starting to get how to integrate online with TV! Donna

  • bianca

    i dont know if you are aware of the new sunsilk ‘life can’t wait’ advert . i would like to get more information about the advert and the song. some of the lyrics are:’come on and feel the music, feel the music, get up,get up,get up. thanx

  • adrian

    whats the new song used in sunsilk with jericho rosales?