Sundek Beachwear‘s latest print advertising campaign shows the label at the forefront of beach fashion wars, with men and women pitted against each other in battles involving water balloons and plastic rifles. In the trenches Sundek soldiers resist under nudist fire. Monterey, August 1988. Sundek troops disembark on the shores guarded by thongs. South Florida, April 1973.
The Sundek Wars campaign was developed at Callegari Berville Grey, Paris, by executive creative director Andrea Stillacci, creative directors Luissandro Del Gobbo and Giovanni Settesoldi, art director Giovanni Settesoldi, copywriter Luissandro Del Gobbo, marketing director Lorenzo Pacini, retoucher Claudio Luparelli, and photographer Riccardo Bagnoli.