Sundek making Beachwear History

Sundek Beachwear‘s latest print advertising campaign shows the label at the forefront of beach fashion wars, with men and women pitted against each other in battles involving water balloons and plastic rifles. In the trenches Sundek soldiers resist under nudist fire. Monterey, August 1988. Sundek troops disembark on the shores guarded by thongs. South Florida, April 1973.

Sundek women

Sundek men


The Sundek Wars campaign was developed at Callegari Berville Grey, Paris, by executive creative director Andrea Stillacci, creative directors Luissandro Del Gobbo and Giovanni Settesoldi, art director Giovanni Settesoldi, copywriter Luissandro Del Gobbo, marketing director Lorenzo Pacini, retoucher Claudio Luparelli, and photographer Riccardo Bagnoli.

Filed under: Print, Sundek

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  • I think “war” is not a fitting theme for advertising… but in this special case the “battle” is funny enough not to be taken too serious.
    Great Ad!

  • The advertise is really nice. Although war doesn’t sound like fun..the pictures and the warriors in their beachwear are funny