Subway Abs Fill Up Not Out

Subway is making the connection between carbs and abs in this print advertising campaign from Brisbane. “It’s easy to fill yourself up without filling out at Subway restaurants”.

Subway Abs print advertisement


The Subway abs ad was developed at CumminsNitro Brisbane, by creative directors Nancy Hartley and James Burchill, copywriter Merrin McCormick and art director Cristian Staal, with photographer Erik Williamson and retoucher Derek Leong.