Strongbow the Fosters cider from Australia, features in an arty television commercial featuring a pastiche of electronic music, old fashioned orchard culture, and urban pranks. The creative team at Clemenger BBDO Melbourne sought to capture the sense of an urban orchard, bringing the apple cider season into the city.
A woman builds herself and her neighbours a Strongbow apple tree with wooden chairs, tables and ladders. A voice over, accompanied by electronic music, reflects on the goings-on of the apple season, running from September through to December. Click on the image below to play the video in YouTube (HD)
The Urban Orchard concept was developed at Clemenger BBDO, Melbourne, by executive creative director James McGrath, creative director/copywriter Emma Hill, creative director/art director Cameron Hoelter and agency executive producer Sonia Von Bibra.
Post production was done at Fin Design by Flame artist Justin Bromley, 2D graphics artists Maxence Peillon, Shane Brouwer, 3D Graphics artists Stuart White, Tim Streets, Chris Spry, Tim Mackintosh, Tom Corbett, producer Billy Becket, executive producer George MacKenzie.