Stella Artois Dove Crafted for Christmas

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Stella Artois Dove Crafted for Christmas

Stella Artois is being presented as the lager for the festive season in today’s site of the day, Le Noel/Christmas. The site includes the online film, “Dove”, animated by Psyop, along with opportunities to engage with the Stella Artois brand.

Stella Artois Dove

Visitors to the site are treated to an animated Christmas story, in which a hand crafted dove comes to life and finds the star to connect with Stella Artois, the festive lager.

Click on the image below to play the video in YouTube (HD)

The site includes designs for printable paper ornaments (dove and star), and a chance to send a note to a friend or a group of friends, arranging to meet for a Stella Artois.

Stella Artois, it is explained, was first brewed in Leuven as a festive seasonal beer. The word “Stella” is Latin for star. “Artois” is named for Sebastian Artois, master of the brewery. The dove, elegant and pure, represents the equisiteness of precision craftmanship.

“We wanted to explain the ties Stella Artois has to the holiday season, while honoring their cinematic and interactive advertising traditions. We took this project as our opportunity to bring an element of magic and fantasy to the Stella Artois brand.” said Christina Yu, Vice President, Creative Director, Lowe Roche. “After all, what better way to celebrate the season than with a beer created just for it?”

Credits

The Festive campaign was developed at Lowe Roche, Toronto, and and Lowe London, by worldwide creative director Matthew Bull, creative director/art director Christina Yu, art director Patrick Shing, copywriters Rob Sturch and Joseph Bonnici, producer Dan Heighes, digital production director Trisha Quenneville, Flash designer Dan Purdy, business managers Anna Crabtree and Oliver Clark.

Filming and animation was shot/designed at Psyop, via Stink, by creative directors Eben Mears and Marco Spier, executive producers Mungo Maclagan (Stink) and Boo Wong (Psyop), producer Carol Collins (Psyop), director of photography Darran Tiernan, designer Kimberly Delaney, editors Cass Vanini and Graham Brennan, storyboard artist Ben Chan, lead technical director Tony Barbieri, lead compositor Molly Schwartz, 3D Team Gooshun Wang, Lee Wolland, Cody Chen, Jeff Lopez, Miguel A. Salek, 3D look and development Marco Iozzi, compositor Cody Chen, Flame artist Mark French, assistant Flame artist Dan Boujolian, Lead Roto J Bush, with tracking by Steven Hill.

Music was composed by Paul Leonard-Morgan. Sound engineer was Ben Gulvin at 750mph, London.

This entry was posted by Duncan on Thursday, December 4th, 2008 at 7:00 am and is filed under Inspiration, Interactive, Site of the Day, TV Ads. You can follow any responses to this entry through the comments feed. You can provide your rating, leave a response, or trackback from your own site.