Radiator wetsuits, made in Australia, are being promoted as the choice for surfers and divers in cooler waters. The Stay Warmer print advertising campaign illustrates the four layers that make up a Radiator wet suit, with a spit roast chicken, oil heater and fireplace included for effect.
Credits
The Stay Warmer campaign was developed at The Furnace (how appropriate) by executive creative director Rob Martin Murphy, creative director Paris Giannakis and Luke Duggan, art director Andrew Allsop, and copywriter Justin Lee Williams.
