Stand Up 2 Cancer

Standup 2 Cancer, an American organisation focused on fundraising for cancer research, called on viewers to join the stand against cancer in this spot directed by David Fincher and voiced by Sidney Poitier. The ad is being used in the lead up to the Stand Up To Cancer telethon on 5 September 2008. See the Stand Up 2 Cancer profile at Facebook.

Stand Up To Cancer


Well known Americans standing for the camera include Christy Turlington, Tilda Swinton, Elle Fanning, Tobey MaGuire, Christina Ricci, Susan Sarandon, Morgan Freeman, Michael Bloomberg, Keanu Reeves, Casey Affleck, Lance Armstrong, Jodi Foster, violinist/conductor Itzhak Perlman and the student orchestra from Juilliard in NYC, and Sidney Poitier. The final group are the Stand Up 2 Cancer team. Click on the image below to play the video in YouTube

Credits

The Stand Up 2 Cancer campaign was developed by art director Rick McQuiston, copywriter Janet Champ, executive producer Laura Ziskin and PSA producer Bedonna Smith.

Filming was shot in New York and Los Angeles by director by David Fincher via Anonymous Content with directors of photography Bill Pope and Jeff Cronenweth, executive Jeff Baron, executive producer/head of commercials Dave Morrison, head of production Sue Ellen Clair and line producer Robin Buxton.

Editing was done by Kirk Baxter at Rock Paper Scissors.

Sound was designed by Ren Klyce at Mit Out Sound.

Rise

Music is Rise by Eddie Vedder from the “Into The Wild” sound track.

Such is the way of the world
You can never know
Just where to put all your faith
And how will it grow

Gonna rise up
Burning back holes in dark memories
Gonna rise up
Turning mistakes into gold

Such is the passage of time
Too fast to fold
And suddenly swallowed by signs
Low and behold

Gonna rise up
Find my direction magnetically
Gonna rise up
Throw down my ace in the hole

  • http://www.mgive.com Stephen Joos

    Stand Up 2 Cancer will also be launching a mobile donation campaign during the telethon powered by mGive and The Mobile Giving Foundation.

    Viewers will be urged to text ‘STAND’ to 40202 to donate $5. You can donate at any time before the telecast. All cell phone carrier fees have been written off.

  • http://www.laurasmariah.comwww.myspace.com/lauraasmc Laura

    This song is truly amazing and very inspiring. I am a professional Mariah Carey Lookalike and my mother was just diagnosed with advanced breast cancer this July 2008 so this song has very special meaning to me as it has hit close to home..I plan on doing as many fundraisers regarding all types of cancers and disease to help in any way I can…