Sprint in the Red Zone

Sprint is promoting cellphone access to NFL games with “Red Zone”, a television commercial featuring a miniaturized game of football. Red Zone, the name of the commercial, refers to the area between the 20 yard line and the goal of the defensive team.

Sprint Red Zone

A visual effects filled 30 second advertisement shows a field goal being kicked in a miniature CG stadium, built in front of our eyes. The spot finishes by introducing us to Sprint’s offer to provide data customers free access to live radio broadcasts of every NFL game throughout the 2008 regular season.

Sprint customers will also be able to watch all eight of the Thursday Night Football telecasts carried by NFL Network live beginning on November 6 via the new NFL Mobile Live application. Users can choose a favorite team and every time they use NFL Mobile Live that team’s information will appear on the screen first with the latest information and quick links to live broadcasts for that team on game days, thus eliminating the need to navigate through several screens.

Click on the image below to play the video.


The Red Zone was developed at Goodby, Silverstein & Partners, San Francisco, broadcast producer Brian Coate, executive producer Josh Reynolds, executive creative director Rich Silverstein, creative directors Ronny Northrop and Christian Haas, art director John O’Hea, copywriter Ty Hutchinson, account director Mark Schermers, account manager Michael Ton, assistant account manager Erica Kim.

The spot was developed at Psyop, Los Angeles, by live action and animation directors Todd Mueller & Laurent LeDru, executive producer Neysa Horsburgh, live action producer Michael Schlenker, animation producer Blythe Dalton, assistant animation producer Tina Chiang, technical director Andrew Romatz, CG artists Sarah Bocket, Kyle Cassidy, Joon Lee, Colin Cromwell, Andrew Romatz, Jan Bitzer, Massive artist Joerg Liebold, FX artists John Cherniack, A. Michael Dobbs, Roto artists Krystal Chinn and Austin Brown, combustion artists Cathy Gouchnour and Migueal Bautista, editor Brett Nicoletti, Flame artist/Conform engineer Alex Kolasinski, additional Flame artists Miguel Bautista and Sarah Eim, title design/After Effects artist Chad Howitt, Pre-viz artists Kyle Robinson, Duane Flock, Jason Wesche, storyboard artists Josh Wiesenfeld, Danielle Davenport.

Colorist was Beau Leon at The Syndicate.

Sound was designed by Gus Koven at Stimmung with executive producer Kelly Fuller, assistant sound designer Peter Lauridsen. Audio was mixed by Rohan Young at Lime Studios.