Spiegel Readers Know More
German newspaper Spiegel boosted the pride of its readers with a series of print advertisements suggesting “Spiegel Readers Know More”, featuring George W. Bush and Mao Zedong. Click on the pictures to get the close-up political commentary.
The Spiegel campaign was developed at DDB Germany by creative directors Amir Kassaei, Eric Schoeffler, creative director/art director Thomas Schwarz, creative director/copywriter Tim Jacobs, copywriters Sandra Illes and Georgios Kalfopoulos, art director Christian Brenner, account director Bettina Nolden; agency producer Michal Frixe, and illustrator Peter Klanke.
The campaign won an Epica Bronze in 2006.