Spiegel Readers Know More

German newspaper Spiegel boosted the pride of its readers with a series of print advertisements suggesting “Spiegel Readers Know More”, featuring George W. Bush and Mao Zedong. Click on the pictures to get the close-up political commentary.

Spiegel Readers Know More about George W Bush

Spiegel Readers Know More about Mao Tse Tung

Spiegel Readers Know More about Che Guevara


The Spiegel campaign was developed at DDB Germany by creative directors Amir Kassaei, Eric Schoeffler, creative director/art director Thomas Schwarz, creative director/copywriter Tim Jacobs, copywriters Sandra Illes and Georgios Kalfopoulos, art director Christian Brenner, account director Bettina Nolden; agency producer Michal Frixe, and illustrator Peter Klanke.

The campaign won an Epica Bronze in 2006.