TAC Speed Camera Pictures Of You

TAC (Traffic Accident Commission) in Victoria, Australia, has released a three minute advertisement featuring people who have lost family members in speed-related crashes. The ad shows members of ten families sadly holding photographs, accompanied by the Cure song ‘Pictures of You’, performed by Angie Hart. “Speeding drivers are the biggest killers on our roads. This is why you’re photographed when you speed.”

TAC Alisha Longmore died at 18


The ad finishes with the names of the victims of speed related accidents. John McCall, 24. Killed 1968. Riley French, 18. Killed 2006. Belinda Matthews, 18. Emma Matthews, 1. Killed 1992. Alex Long, 20. Killed 1995. Trevor Wrangle, 19. Killed 2004. Craig Sherlock, 24. Killed 1995. Anthony Hall, 15. Travis Hall, 13. Killed 1995. Alisha Longmore, 18. Killed 2000. Martin Walsh, 21. Killed 1997. Ryan Evans, 13. Killed 2001.

Click on the image below to play the video in YouTube

The TAC’s Chief Officer Community, Philip Reed, said the families had volunteered to take part in the campaign, with the hope that sharing their experiences might prevent other families from enduring the same tragedy. “These people are not actors, but real people who have unselfishly opened very real wounds to show all of us what it’s like to live with loss every day,” Mr Reed said. “What we all take from this is that families who have lost a loved one in road trauma never stop grieving. This campaign captures genuine and long lasting grief and will compel drivers to think twice the next time they get behind the wheel.”

The campaign is online at picturesofyou.com.au and is hosted as a TVC version 1 and TVC version 2

Credits

The Pictures of You campaign was developed at Grey, Melbourne, by creative director Nigel Dawson, art director Tim Holmes, copywriter Brendon Guthrie and agency producer Sandi Gracin.

Nigel Dawson said, “It was a highly emotional experience for all concerned. Those who participated were recruited through an appeal on the radio. Their willingness to share such intimate memories for the greater good was amazing. This is their ad.”

Filming was directed by Mark Molloy via Exit Films, Melbourne.

Music was licensed at Level Two and arranged at Electric Dreams. Australian singer Angie Hart writes, “Have your tissues ready, it is an incredibly moving piece of footage and i feel privileged to be a part of it.”

Open Letter from the Families

To those who’ve never been touched by it, the road toll is a set of statistics. But to us, those statistics are our children. Our brothers and sisters. Our families and friends. And we live with their sudden deaths every minute of every hour of every day. We are the people who have shared our stories as part of a new TAC campaign to highlight the dangers of speeding. And tonight on Channels 7, 9 and 10, we invite you to share a few minutes with us, and with those that speeding has taken from us.

If you’ve lost someone to road trauma, we understand that this campaign may reopen old wounds and for that we are sorry. But to anyone who thinks that driving a bit over the speed limit is OK; if what you see tonight makes you upset or uncomfortable or angry, we make no apologies whatsoever.

Speed is the single biggest killer on our roads. And the tragedy is the deaths it causes are preventable. If everyone just drove safely within the speed limit, we’d slash the road toll overnight. And fewer people would have their lives torn apart by a single phone call or a knock at the door. Being part of this campaign wasn’t easy for any of us. But we hope that after seeing it, you remember our faces, and the faces of those we’ve loved and lost, every time you get behind the wheel.

Lyrics for Pictures of You

I’ve been looking so long at these pictures of you
That I almost believe that they’re real
I’ve been living so long with my pictures of you
That I almost believe that the pictures are
All I can feel

Remembering
You standing quiet in the rain
As I ran to your heart to be near
And we kissed as the sky fell in
Holding you close
How I always held close in your fear
Remembering
You running soft through the night
You were bigger and brighter and wider than snow
And screamed at the make-believe
Screamed at the sky
And you finally found all your courage
To let it all go

Remembering
You fallen into my arms
Crying for the death of your heart
You were stone white
So delicate
Lost in the cold
You were always so lost in the dark
Remembering
You how you used to be
Slow drowned
You were angels
So much more than everything
Hold for the last time then slip away quietly
Open my eyes
But I never see anything

If only I’d thought of the right words
I could have held on to your heart
If only I’d thought of the right words
I wouldn’t be breaking apart
All my pictures of you

Looking so long at these pictures of you
But I never hold on to your heart
Looking so long for the words to be true
But always just breaking apart
My pictures of you

There was nothing in the world
That I ever wanted more
Than to feel you deep in my heart
There was nothing in the world
That I ever wanted more
Than to never feel the breaking apart
All my pictures of you