Sorbent Homecoming

The most recent television ad for Sorbent toilet paper features news from Channel 12 that the boy famously lost fifteen years ago has been found alive, living with wild dogs. As Toby returns to his parents he’s reintroduced to the comforts of home, like meatloaf his favourite. The emotional climax however is in the bathroom…

Toby in Sorbent Homecoming

Click on the image below to play the video.


The Sorbent Homecoming ad was developed at Clemenger BBDO Melbourne by executive creative director James McGrath, creative director Ant Keogh, creatives Tom Martin and Julian Schreiber, agency producer Karolina Bozajkovska, strategy planner Paul Rees-Jones and account manager Brett Williams.

Filming was shot by MJZ director Tom Kuntz with Walkabout Films producer Lizzy Nash.

Editor was Jack Hutchings, represented in Australia by The Butchery.