Sony is promoting its Cybershot camera in a TV ad in which a photographer discovers everyone he meets wants to pose for him. School girls wait for that magical photographic moment. Pedestrians, motorists, commuters and even the cleaner smile for the camera, hoping to catch the attention of the Sony Cybershot photographer. Finally he reaches the haven of his apartment. Perhaps.
Click on the image below to play the video in YouTube
The Sony Pose ad was developed at Fallon, London, by creatives Andy Lockley and Matt Keon, and agency producer Celestine Hall.
Music is “We are Your Friends”, by Simian Mobile Disco.