Sony Posers for the Cybershot Camera

Sony is promoting its Cybershot camera in a TV ad in which a photographer discovers everyone he meets wants to pose for him. School girls wait for that magical photographic moment. Pedestrians, motorists, commuters and even the cleaner smile for the camera, hoping to catch the attention of the Sony Cybershot photographer. Finally he reaches the haven of his apartment. Perhaps.

Posers in Sony Cybershot commercial

Click on the image below to play the video in YouTube


The Sony Pose ad was developed at Fallon, London, by creatives Andy Lockley and Matt Keon, and agency producer Celestine Hall.

Filming was shot by Antoine Bardou Jacquet via Partizan with director of photography David Ungaro and producer Chris McBride. See Pose in quicktime at David Ungaro’s site.

Filming was edited by Bill Smedley at Work. VFX were developed at The Mill, London.

Music is “We are Your Friends”, by Simian Mobile Disco.