Sony Microvault with Color Like No Other

Sony is promoting the Microvault Tiny 4 GB data storage system in a campaign centred in Dubai, featuring a banana, jelly Beans, and an egg. Out of small containers, a banana skin, a jelly beans box, and an egg shell, come large results.

Sony Microvault Banana

Sony Microvault Jelly Beans

Sony Microvault Egg


The Microvault campaign was developed at Fortune Promoseven, Dubai, by executive creative director Marc Lineveldt, creative director/copywriter Vincent Fichard, art director Matthew Jones, photographer Adam Browning-Hill and art buyer May Farhat.

The campaign won a Gold at the Lynx Dubai Awards.

Filed under: Print, Sony