Sony is promoting the Microvault Tiny 4 GB data storage system in a campaign centred in Dubai, featuring a banana, jelly Beans, and an egg. Out of small containers, a banana skin, a jelly beans box, and an egg shell, come large results.
Credits
The Microvault campaign was developed at Fortune Promoseven, Dubai, by executive creative director Marc Lineveldt, creative director/copywriter Vincent Fichard, art director Matthew Jones, photographer Adam Browning-Hill and art buyer May Farhat.
The campaign won a Gold at the Lynx Dubai Awards.
