Sony Microvault Stores The Impossible

Sony’s 2GB Micro Vault is presented as capable of storing the impossible in this set of print advertisements from United Arab Emirates. A squid appears to be storing a whale. A rat encompasses an elephant. A frog contains within itself a whole hippo.

Sony Micro Vault print advertisement with elephant and rat


Sony Micro Vault print advertisement with frog and hippo

Sony Micro Vault print advertisement with whale and squid

Credits

The Sony campaign was developed at Promoseven, Dubai, UAE, by creative director/copywriter Ali Ali, art director George Azmy and illustrator/3D designer Furia.

The campaign won a Bronze Clio (2008) and a Silver Press Lion at Cannes 2008.

Neighbouring Posts

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Location United Arab Emirates (United Arab Emirates).

This entry was posted on Monday, October 27th, 2008 at 11:13 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

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  1. Cannes Press Lions Winners 2008 | The Inspiration Room Daily says:
    October 28, 2008 at 11:53 pm

    [...] Sony Microvault – Rat/Elephant, Squid/Whale, Frog/Hippo – Fortune Promoseven, Dubai [...]

    Reply
  2. Sony Microvault - Stores The Impossible | The Ad Feed says:
    October 29, 2008 at 12:14 am

    [...] Via The Inspiration Room Daily. [...]

    Reply


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