Sony Microvault Stores The Impossible
Sony’s 2GB Micro Vault is presented as capable of storing the impossible in this set of print advertisements from United Arab Emirates. A squid appears to be storing a whale. A rat encompasses an elephant. A frog contains within itself a whole hippo. The campaign won a Bronze Clio (2008) and a Silver Press Lion at Cannes 2008.
The Sony campaign was developed at Promoseven, Dubai, UAE, by creative director/copywriter Ali Ali, art director George Azmy and illustrator/3D designer Furia.