Sony Microvault Stores The Impossible

Sony’s 2GB Micro Vault is presented as capable of storing the impossible in this set of print advertisements from United Arab Emirates. A squid appears to be storing a whale. A rat encompasses an elephant. A frog contains within itself a whole hippo.

Sony Micro Vault print advertisement with elephant and rat


Sony Micro Vault print advertisement with frog and hippo

Sony Micro Vault print advertisement with whale and squid

Credits

The Sony campaign was developed at Promoseven, Dubai, UAE, by creative director/copywriter Ali Ali, art director George Azmy and illustrator/3D designer Furia.

The campaign won a Bronze Clio (2008) and a Silver Press Lion at Cannes 2008.

Filed under: Print, Sony

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