Sony’s 2GB Micro Vault is presented as capable of storing the impossible in this set of print advertisements from United Arab Emirates. A squid appears to be storing a whale. A rat encompasses an elephant. A frog contains within itself a whole hippo.
The Sony campaign was developed at Promoseven, Dubai, UAE, by creative director/copywriter Ali Ali, art director George Azmy and illustrator/3D designer Furia.
The campaign won a Bronze Clio (2008) and a Silver Press Lion at Cannes 2008.
(United Arab Emirates) 
(Average: 3.50 out of 5)
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