Sony in Australia is promoting Hands-Free Conversations through in car sound systems, with a series of illustrated print advertisements. The ads ran in motor magazines including Auto Salon, In-Car, Fast 4’s, Hot 4’s, Motor & Wheels, street press and as outdoor street posters.
Sony In-Car Audio Together with Bluetooth presents “Hey Sweetie, Don’t Forget the Milk.” Enmore Rd. Mike & the Mrs Live at the Crossroads. Friday 6.30 pm to 6.33 pm.
Sony In-Car Audio Together with Bluetooth presents “I’m on my way. I’ve Escaped from Work Early.” Live 8.53 pm – 8.54 pm Great Western Hwy Penrith.
Sony In-Car Audio Together with Bluetooth presents “I’m Running Late, The Traffic’s Insane.” Live Fri 6.45 – 6.48 pm, High St, Windsor.
Sony In-Car Audio Together with Bluetooth presents “Back Off Bro, Not You, the Fool Behind Me.” M.C. Deathwish, Live, The Back Streets, Redfern, 9.15 – 9.22 pm.
Credits
The Sony posters were developed at Saatchi & Saatchi Australia, Sydney, by executive creative director Steve Back, art directors/copywriters Vince Lagana and Steve Jackson, agency producer Alice Quiddington with illustrators Ken Taylor (Traffic’s Insane), Daymon Greulich (Hey Sweetie), and Travis Price (Back Off Bro).
