Sony is working with Fallon on the next streets campaign. This time, instead of balls in San Francisco, paint in Glasgow, bunnies in New York, it’s foam in Miami. Director Simon Ratigan of HLA has worked with a crew of 150 to demonstrate the capacity of Sony HD handycam and cybershot cameras to capture the beauty of bubbles.
200 locals were provided with the cameras and asked to record their foamy frolicking. Their footage, along with professional shots, is being combined for a campaign that will be introduced to the public in stages, finally reaching televisions in the UK and Europe on 1st May.
Here’s a sample of videos distributed on three YouTube channels: Flip9flip, 16johncampbell, and nickspells, MiamiRich, joeyhalpern.
Foam City
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Foam City from the Roof
Click on the image below to play the video in YouTube
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