Sony Filming Foam in Miami

Sony is working with Fallon on the next streets campaign. This time, instead of balls in San Francisco, paint in Glasgow, bunnies in New York, it’s foam in Miami. Director Simon Ratigan of HLA has worked with a crew of 150 to demonstrate the capacity of Sony HD handycam and cybershot cameras to capture the beauty of bubbles.

Miami Sun Hotel in Sony Foam TV ad


200 locals were provided with the cameras and asked to record their foamy frolicking. Their footage, along with professional shots, is being combined for a campaign that will be introduced to the public in stages, finally reaching televisions in the UK and Europe on 1st May.

Miami Sun Hotel in Sony Foam TV ad

Here’s a sample of videos distributed on three YouTube channels: Flip9flip, 16johncampbell, and nickspells, MiamiRich, joeyhalpern.

Foam City

Click on the image below to play the video in YouTube

Foam City from the Roof

Click on the image below to play the video in YouTube

Filed under: Commercials, Sony, Sony Cybershot

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