Sony Film without the Major Production

Sony in Australia is promoting the DVD-Flash Handycam video camera with a series of print advertisements featuring the stars of home videos – children as ballet dancers (Musical), infants playing Cops and Robbers (Action), and a young girl with her pet dog (Love). Not every musical, action movie or love story needs to be a major production.

Not every musical has to be a major production


The razzle dazzle of life can be a drama to catch. But not with the DVD-Flash Handycam from Sony.

Not every action has to be a major production

Whether it’s fast and furious or unfolding slowly in front of you, action’s made easier to capture with the DVD-Flash Handycam from Sony.

Not every love story has to be a major production

Capturing true love can be tricky. But not with the DVD-Flash Handycam from Sony.

Credits

The Sony campaign was developed at Saatchi & Saatchi Australia, Sydney, by executive creative director Steve Back, art director Shannon Sutherland, copywriter Kathy Mattick, producers Alice Quddington and Jeremy De Villers, and photographer Fiona Morris.