Sony Film without the Major Production

Sony in Australia is promoting the DVD-Flash Handycam video camera with a series of print advertisements featuring the stars of home videos – children as ballet dancers (Musical), infants playing Cops and Robbers (Action), and a young girl with her pet dog (Love). Not every musical, action movie or love story needs to be a major production.

Not every musical has to be a major production



The razzle dazzle of life can be a drama to catch. But not with the DVD-Flash Handycam from Sony.

Not every action has to be a major production

Whether it’s fast and furious or unfolding slowly in front of you, action’s made easier to capture with the DVD-Flash Handycam from Sony.

Not every love story has to be a major production

Capturing true love can be tricky. But not with the DVD-Flash Handycam from Sony.

Credits

The Sony campaign was developed at Saatchi & Saatchi Australia, Sydney, by executive creative director Steve Back, art director Shannon Sutherland, copywriter Kathy Mattick, producers Alice Quddington and Jeremy De Villers, and photographer Fiona Morris.

Download the Inspiration Room iPhone app free at the iTunes App Store.
This entry was posted in Print Press Posters Billboards, Sony and tagged , , , , , . Bookmark the permalink.
Location Australia (Australia)

Leave a Reply