Sony Ericsson is promoting the Walkman® phone with a clever television commercial featuring voices as music.
A young man wakes up to the sound of a barking dog. As he yawns, we hear snippets of music coming from his mouth. In the park, with a background of singing birds, two joggers greet each other as they pass, with hints of the music they’re listening to. Out on the street, a driver discovers a parking ticket on his car window and lets loose a jazzy collection of curses. A martial arts troupe punch and kick with the sounds of a big band. Talking music continues in the optometrist’s studio, in the dressing room. It all comes together by the river as a pedestrian listening to his Walkman stops to take a call.
Click on the image below to play the video in YouTube (HD)
The Sony Ericsson Talking Music campaign was developed at Saatchi & Saatchi Singapore by creative director Richard Copping and agency producer Gwen Wong.
The tricky part, the sound and music, was the responsibility of Song Zu, Singapore and Sydney. Led by Ramesh, the team set about researching hundreds of musical tracks that could be used to express words in the clip. A script was written to match the musical phrases – the foundation for the actors to work to. In the end, the Song Zu team recorded music in many places, from bedrooms to on the street and in offices.