Sony Ericsson Quantum of Solace Directive C902
Sony Ericsson has launched an interactive site, www.sonyericsson.com/bond, highlighting use of the C902 Titanium Silver Cyber-shot phone in the new James Bond movie, Quantum of Solace.
The site includes the official Quantum of Solace Trailer, opportunities to buy the C902, C905 or C702 Special Agent Cyber-shot phones. The C902 comes with a copy of the videogame on Playstation 2, Playstation 3 or XBox 360.
“Directive C902” challenges players to track down a double agent, using the C902 phone. Each successfully completed mission delivers a code that unlocks an exclusive mobile phone application and grants access to the next level of the game. Applications included are the Fingerprint Scanner, X-Ray viewer, Wireless Spy Cam and Universal Detector. Once a player completes all four levels, they can enter into a lotto-styled competition where the randomly chosen winner will win a VIP trip to Monte Carlo.
The Quantum of Solace campaign was developed for Sony Ericsson by Iris Worldwide Digital by copywriter Matt Hallett, art director Bill Adcock, designer Rob Adderley.