Sony Ericsson Life Captured on Mobile Phones
Sony Ericsson has teamed up with film director Mike Figgis to create Sony Ericsson Life Captured, a short film made entirely from mobile phone photographs taken by everyday people. The campaign, promoting the C902 Cyber-shot™ camera, began by inviting anyone to showcase their life by submitting a storyboard of five mobile phone snapshots, online at today’s Site of the Day, sonyericsson.com/lifecapturedcompetition.
Fourteen winners from Europe, the Middle East and Africa have been chosen and briefed by Mike Figgist to shoot their part of the new Life Captured film with a new Sony Ericsson C902 Cyber-Shot™. The fourteen final participants are Craig Grobler, UK, Carole Edrich, UK,Yurdagül Yurtseven, Turkey, Toby Amschwand, Switzerland, David Stein, South Africa, Muntiu Matei, Romania, Job van Dijk, Netherlands, Juhani Vaihkonen, Finland, Malena Martinez de Renzl, Austria, Ine Evans, Belgium, Bob Nordkvist, Sweden, Dominik Pieper, Germany, Ismael el Kosht, Italy, and Sergey Nikitin, Russia.
Sony Ericsson Life Captured will premiere at the 16th Raindance Film Festival in London on the 2nd October 2008. Five Outstanding Achievers from the photographic team will be there to join in the party. See Mike’s interview with Raindance.
Mike Figgis is best-known for his experimental and ground-breaking techniques in film-making, seen in films such as Leaving Las Vegas. He is the inventor of the Fig Rig, a camera stabilization rig for smaller video cameras, manufactured by Manfrotto.
Mike Figgis said:
“Making a moving film out of everyday people’s still snapshots was a challenging brief but I was instantly inspired by Sony Ericsson’s aim to reveal an unseen side of life across so many countries. Mobile phone photographs are increasingly being used as an immediate and exciting way to capture life as it happens. This intriguing film will compare every day happenings and personal moments, providing a window into people’s private worlds previously unseen.”